Panasonic introduced a line of his camera. GF1 Series, TZ10, ZR3, FP1, FH, are products that were held at a press conference. Panasonic Network Product Manager stating that the products launched today are only part of the nine types of Panasonic products that will throw to the market in this first quarter.
Panasonic this year seriously work on the low-end market. That’s why Panasonic gives attention in the digital camera (Lumix) sector. “Worldwide pickup points occurred in 2009. Actually, since 2007 this sector has been getting a lot of appreciate, but it has not seriously worked out. And in 2010 Panasonic plans to build a solid foundation. It seems demonstrated seriousness by making the Lumix as one of the five pillars of business Panasonic besides television, air-conditioning, refrigerator and washing machine.
The cameras made by Panasonic by relying on Leica lenses practically little late entering the market. But that does not become a reason Panasonic to withdraw from this business. But Panasonic told that they did not come as a challenger for cameras that already exists. Panasonic just try to steal the market.
To expand the market, other than using conventional strategies such as advertising and exhibitions, Panasonic implement strategies to take advantage of recommendations from opinion leaders to boost community activities Lumix users. Panasonic is trying to show the company’s commitment to the quality products. With this market strategy, users can immediately see the evidence, not just spread word.






